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Mindless Eating is often the result of our surroundings, and that is good news:  as Dr. Wansink says, “it’s easier to change our environment than to change our mind.” Make over your surroundings with things that promote healthy choices and you’ll be on the path to success.

It can be hard to know what changes to make - smaller plates?  Something I never dreamed of? THE MMethod takes away some of the mystery by identifying products for you that have been shown by Dr. Wansink’s research to help the Mindless Eating Challenge you need to change.
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  • Mindless CuesTM

    Mindless Eating: Why We Eat More Than We Think

    In this much-talked-about book, food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating-often without even realizing it. His findings will astound you. Available in paperback, hard cover, and CD.


  • Mindless ThinwareTM

    Everyday Indigo Thinware

    Mindless Thinware was specially selected by Dr. Wansink to help you eat less without even noticing.

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Mindless CuesTM Change your eating by changing your environment.TM

  • Wristwatches

    It can be helpful to have a reminder with you to stick with your plan while you're away from home. It can be especially helpful to get that reminder when you feel hungry and check the time to see how long it will be before your next meal, to decide whether to snack. Put your reminder to eat healthy on the place you'll look for the time, on your wristwatch. Mindless Products offers a selection of styles that each have subtle reminders to stick with your plan.


  • Mindless Eating: Why We Eat More Than We Think

    In this much-talked-about book, food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating-often without even realizing it. His findings will astound you. Available in paperback, hard cover, and CD.

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Mindless ThinwareTM Let your dishes think for you.TM

  • Frost Ring Glassware

    When it comes to glassware, Dr. Wansink tells us to think slender if you want to be slender. These glasses will help you drink less without even knowing it. Use them for fruit juices and other caloric drinks, and save your wider glasses for serving water.


  • Rainbow Acrylic Tumblers

    Don't fall victim to "Drinking Glass Illusions" by using short, wide glasses. This is a common way to drink your calories, mindlessly! We’ve identified the 10oz rainbow acrylic tumblers by Merritt the perfect glass to turn any table into a showplace and meet Dr. Wansink’s criteria of height and proportion!

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Mindless GearTM The power of Mindless reinforcement.TM

  • Silicone HHB Wristband

    The Japanese characters "Hara Hachi Bu" are a reminder of your commitment to eat in moderation. Take this message with you wherever you go, to provide that reminder on your wrist every time you reach for food. These wristbands are stylish and durable, so they can go with you anywhere. Available in a selection of colors and sizes. Also available with "Mindless" message.


  • Sky Blue/Lavender HHB T-Shirts

    The Japanese characters for "Hara Hachi Bu" are a reminder of your commitment to eat in moderation. These quality shirts are attractive and easy to wear, either on-the-go or right at home.

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Mindless PortioningTM No think portion control puts you in the Mindless Margin.TM

  • Grate and Store

    Grate and Store is a five piece set featuring durable stainless steel grating plates for both fine and medium grating, a parmesan grater which doubles as a shaker, and four clear lids for storage that snap together or can also be used as a non-skid base. The clear container measures up to 2 cups of grated cheese, carrots, and other produce.


  • Oggi Acrylic Salad Dressing Bottle

    Mix your favorite ingredients to create a healthy treat in the ingeniously designed Oggi Acrylic Salad Dressing Bottle. With its clear acrylic construction, measuring out recipes is fast and easy, plus it features four recipes printed on the side of the bottle.

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Healthy Kitchen

  • ExtraLife® Produce Preserver

    We at Mindless Products really like ExtraLife®. It’s a no-think way to keep fruits and vegetables fresher, longer. Just put an ExtraLife® disc in the crisper bin, and extend the useful life of your fresh produce dramatically. We’ve used it, and it works.


  • Orange Peeler

    Our Orange Peeler makes it easy and mindless to snack on an orange. This handy tool fits neatly on your finger and easily removes the peel from oranges. You will buy oranges just to use this exceptional gadget! And it’s child-safe too!

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