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Mindless Eating is often the result of our surroundings, and that is good news:  as Dr. Wansink says, “it’s easier to change our environment than to change our mind.” Make over your surroundings with things that promote healthy choices and you’ll be on the path to success.

It can be hard to know what changes to make - smaller plates?  Something I never dreamed of? THE MMethod takes away some of the mystery by identifying products for you that have been shown by Dr. Wansink’s research to help the Mindless Eating Challenge you need to change.
Featured Products

Dr. Wansink knows what works, and products he selected and designed are available at www.mindlessproducts.com.  Some examples are featured here.


  • Mindless ThinwareTM

    Jeweled Onyx Thinware

    Mindless Thinware was specially selected by Dr. Wansink to help you eat less without even noticing.


  • Mindless CuesTM

    Spoon Rest

    MEMBERS EXCLUSIVE SAVINGS! Visit the Community > Message Boards > Announcements > June Coupon for the Code and receive 35% off! Family style service makes the taking of extra helpings far more likely. The solution is simple - leave the fattening foods in the kitchen. This spoon rest will remind you to Serve it Here Eat it There at the time you're taking food off the stove, when the decision is being made of whether to put the food on a plate or serving dish.

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Bestselling Products

  • Mindless GearTM

    Mindless Baseball Cap

    You'll get a smile from your friends while wearing a hat that declares your "Mindless" state of mind, and a reminder to eat right while you're on the go. These quality adjustable hats are available in a range of styles and colors.


  • Mindless CuesTM

    Mindless Eating: Why We Eat More Than We Think

    In this much-talked-about book, food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating-often without even realizing it. His findings will astound you. Available in paperback, hard cover, and CD.

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Mindless CuesTM Change your eating by changing your environment.TM

  • Drink Aluminum Water Bottle

    Keep a supply of fresh water with you at all times by carrying a stainless steel bottle that reminds you to "Drink". This slim, streamlined, and attractive piece will look good and fit in at your desk, your car, your workout, or on the go, and its generous mouth makes slipping in a few ice cubes and taking a refreshing swallow mindlessly easy.


  • Fruit Nest Basket

    Keep fresh fruit in sight and in easy reach and you're more likely to eat it. Do it in style with this attractive fruit bowl from Mindless Products.

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Mindless ThinwareTM Let your dishes think for you.TM

  • Pillivuyt Thinware

    Mindless Thinware was specially selected by Dr. Wansink to help you eat less without even noticing. This classic design in French porcelain is absolutely beautiful. Functional but elegant - the best of both worlds.


  • Jeweled Onyx Thinware

    Mindless Thinware was specially selected by Dr. Wansink to help you eat less without even noticing.

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Mindless GearTM The power of Mindless reinforcement.TM

  • Mindless Gear

    Mindless Gear provides reminders of your commitment to your Mindless Eating Transformation, when you need them and where you need them. Keep a "Hara Hachi Bu" message on your wrist that reaches for food. Wear a hat or shirt that declares your "mindless" commitment to yourself and to the world. Carry these cues with you wherever you go to encourage better eating habits at all times. You can find a wide range of items styles that are all "on message" at www.mindlessproducts.com. Choose the ones that work best for you. Whether you get Mindless Gear or not, make sure to take cues with you wherever you go.


  • Growing Hope Together Baskets

    Help our youth worldwide make healthy and enlightened food choices! These beautiful baskets are handmade in Kenya and benefit several groups which provide education regarding nutrition and agriculture.Great for produce!

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Mindless PortioningTM No think portion control puts you in the Mindless Margin.TM

  • Grate and Store

    Grate and Store is a five piece set featuring durable stainless steel grating plates for both fine and medium grating, a parmesan grater which doubles as a shaker, and four clear lids for storage that snap together or can also be used as a non-skid base. The clear container measures up to 2 cups of grated cheese, carrots, and other produce.


  • Adjust-A-Burger

    Simplify the process of making perfectly portioned patties for any recipe to fit any appetite with the Adjust-a-Burger tool set.

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Healthy Kitchen

  • DaysAgo Timer™

    This clever device attaches to any number of surfaces, and tracks elapsed days and hours, so you don’t have to. Mindlessly simple to operate – one button! We at Mindless Products think you’re going to find dozens of uses for these handy “memory aids.” We have! For food … and everything in your life that needs tracking.


  • Apple Slicer

    The well-made Amco Clean Cut Apple Corer has oversize rounded handles and stainless steel blades which separate the core and provide clean sections of fruit.

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