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FOR IMMEDIATE RELEASE: Ithaca, New York, April 2010

Lasting Weight Loss Without Dieting? – Try "THE MMethod"

Dr. Brian Wansink, author of the international bestseller Mindless Eating and Director of the Food and Brand Lab at Cornell University, may be starting a weight loss revolution.  "Deprivation diets simply don’t work for most people" says Dr. Wansink, stating plainly what many of us sadly know to be true.  "To lose weight, and especially to keep it off, most people need to adopt better eating habits, not just deny themselves for a while."  "The best part," he says, "is that adopting healthy habits is not only better for you than starving yourself, it’s easier too."

To help make better eating habits a reality for many people, Dr. Wansink has worked closely with a private company to develop THE MMethod, an Internet-based weight loss and healthy eating program, and Mindless Products, an e-commerce site which offers products such as smaller plates, easy-to-use portion control devices, and wristbands and other reminders to eat better, that subconsciously cause people to eat less and eat healthier. 

Dr. Wansink and the site’s staff have done the thinking for us about how to finally get ourselves to eat less and eat better, so we get the benefit without much effort.  THE MMethod’s mottos are: Transform Habits Easily and Create New Habits to Create Lasting Change.  The Products' motto is:  It’s Easier to Change Your Environment Than to Change Yourself.  The websites’ goal:  Better Habits for Better Health.

"THE MMethod guides people gently but clearly into adopting healthier eating habits that last" says Dr. Wansink.  "It is a structured and supported program that takes people through small, easy steps and that adjusts based upon experience to promote greater success over time."  "I am not aware of any program that is easier to understand or follow, or that can promise better long term results, according to my research," says Dr. Wansink.  "Giving people more information, telling them to be more mindful, won’t help much in my opinion," he says.  "Everyone knows that they should eat an apple instead of a candy bar.  What they don’t know is how to get themselves to actually do it, to eat the apple instead of the candy bar. THE MMethod teaches them how."

 "THE MMethod is the best way there is to apply Dr. Wansink’s Five Steps to Transform Mindless Eating" says company CEO Michael Pinnisi.  "THE MMethod uses individual lifestyle and personality information to create customized and dynamic action plans that are tailored to each member.  The plans are intentionally easy to do so people will enjoy them and complete the program successfully.  Our unique plan-formation processes and databases are all based upon first-rate scientific research, and were developed with Dr. Wansink’s close personal guidance.  Everything offered at Mindless Products was personally designed or approved by Dr. Wansink.  You can have complete confidence in the products and services we offer." 

THE MMethod credentials are impeccable, the quality of the products and services is obviously very high, and the pricing is right in line with other plans and products that have doubtful effectiveness at best.  Why not give THE MMethod a try?  You have a lot to gain, and little to lose – except bad habits and extra pounds, of course.

For more information, visit    THE MMethod   ---   Mindless Products   ---   Mindless Eating.

 

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Media contacts:

 

For THE MMethod                                                                                  

Andrea Parker Megivern                                                                                    

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Phone: 607.273.0000                                                                                         


For Mindless Products:

Mary O’Connor

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Phone: 607.273.0000