"My thoughts: We know doing small, simple things, such as switching water for cola, can lead to weight loss without any other dietary or exercise changes. So imagine what making a hundred or a thousand tiny changes could do. On top of that, the program targets the things we do without thinking, such as eating everything on our plates (no matter how big the plate), that lead to overeating. According to the Mindless Method, their clients work on changing their environment and thoughts, so that they are eating less mindlessly. This could work. ... As long as people have realistic goals, this could definitely work for a lot of people. So much of what we eat is done mindlessly, if we can set our environment up so that we're eating LESS mindlessly, it is very possible to lose weight." -- excerpt from Thrive Nutrition review

- Janice Bolton, R.D., Calgary/Vancouver Canada

"As a confirmed mindless eater ... I applaud Brian Wansink’s new initiative - the Mindless Method. As one of their banners proclaims, 'the best diet is the diet you don’t know you’re on.'  In other words, to keep your weight down, it’s important to make the lifestyle changes that let you do that instead of always feeling deprived and 'on a diet.' " -- excerpt from Laura's Psychology Blog

- Laura Freberg, Ph.D., San Luis Obispo, CA, California Polytechnic State University

"Brian Wansink is the Sherlock Holmes of Food."

- Kelly D. Brownell, Ph.D., Rudd Center for Food Policy and Obesity, Yale University

"If anyone knows why Americans overeat and how to stop it, it’s Brian Wansink."

- FITNESS Magazine