It is a program to transform unhealthy Mindless Eating^® habits into healthier habits by making a series of easy changes in the way you think and act about food.

We don't tell you to give up any foods that you love. We don't tell you to measure your portions or weigh your food or count calories or count carbs or anything like that. We don't require special foods or powders or pills. We focus instead upon helping you make better decisions automatically about when and what and how to eat, to help you adopt healthier habits that will have a big benefit as you repeat those actions by habit many, many times in the future.

We help people make small, easy changes in their eating habits in a targeted, incremental program. Over time these small changes add up and become a part of the unthinking routines of the day. Once the new habits have taken hold, eating smaller amounts of healthier foods occurs just as mindlessly as overeating of less healthy foods used to occur. The frequent result is significant weight loss without deprivation dieting, and the new, healthier habits help keep the weight off.

THE MMethod is based upon years of first-rate scientific research and the revolutionary findings of Dr. Brian Wansink, the world's leading expert in the behavior and psychology of Mindless Eating^® , and was created with his close supervision. Each important element of the program is grounded in dependable academic research, not someone's loose theory of what might work or some celebrity's endorsement. This is the only Mindless Eating^® program in the world that has Dr. Wansink's endorsement.

The only way to participate in THE MMethod program is through membership in this website.

We provide a MMethod Eating Transformation plan that is tailored to your needs and personality, we support your performance of your plan, and we change your plan over time based upon your experience in order to take you to greater levels of success in adopting healthier habits.

Our MMethod Advisor asks you easy-to-answer questions about your lifestyle, personality, and goals. We use that information to identify your problem eating areas, called Mindless Eating Challenges, and to select MMethod Eating Solutions from our exclusive database that are both effective in meeting that Challenge and compatible with your personality. This creates an action plan that is tailored to your needs and characteristics.

THE MMethod can provide many benefits. Most people use the Method to lose weight, or to eat more healthfully. Others join to help their family members eat less and better. Importantly, THE MMethod is designed to make durable lifestyle changes, so you keep the healthy habits and keep the weight off (we call this Keep the Change).

THE MMethod is designed to work on its own, but if you choose to diet, the effectiveness of your diet plan may be enhanced by your adoption of better eating habits through THE MMethod while you watch what you eat on your diet. You can also expect to lose weight more quickly if you are dieting while participating in THE MMethod. The choice of whether to "diet" is up to you and your doctor or dietitian.

We encourage everyone to exercise in the manner and to the extent that their doctors recommend, but THE MMethod does not impose any particular exercise routine or activity level.

The pounds will not "fly off" as they temporarily do with deprivation diets. As weight can creep on, it can creep off too. Our intention is to help weight come off - often for good - at a rate of about one or two pounds per month, sometimes more.

You can expect to Keep The Change because it will be achieved by changing the way you think and act about food, and by adopting healthier habits for life, and not just by starving yourself for a while.

Your participation will almost certainly help your family as well, especially if you are the Nutritional Gatekeeper who makes most of the food decisions for the household.

Most people find it more fun and effective to follow a program like this with a supportive friend or family member. We encourage this by providing a substantial discount for people who join together.

The site itself provides lots of self help in the Planner, tracking tools, and other self-guided features. We also encourage your participation in our exclusive on-line community where you can join groups and make friends with people who are sharing your experience. We also provide electronic reminders, such as emails and text messages, to help you keep up the good work with your plan.

Most people can't, not even experts in the field. Dr. Wansink admits that he catches himself doing it! Books and articles can be helpful, but because they don't interact with you, they can't identify for you the areas of your behavior that need to change, or tell you which of the hundreds of possible MMethod Eating Solutions will work best for you, or tell you how to incorporate those tips into your lifestyle, or provide support for you to adopt change, or modify your program as you start to achieve success. If books and articles alone could transform people's mindless overeating habits, most of us would be thin already!

Membership in THE MMethod costs less than most weight loss programs – less per week than the cost of a typical fast-food meal. And unlike other programs, we do not require the purchase of any special foods or any medications.

You pay only for membership. All members enjoy all features of the site at all times at no extra cost.

The longer your membership, the lower the average monthly cost. Average costs are even lower if you sign up with a "buddy". After 12 consecutive months of membership you become eligible for our Keep the Change™ Maintenance Plan. This provides a 50% discount from the full annual membership fee. Discounted pricing for Keep the Change is computed automatically at the time of renewal. This way you can keep updating your plan, continue to get the support of the community, and share the wisdom you’ve gained with other members, all at a great discount.

We’ll process early resignation and refund fees after a non-refundable initial three-month period. We don’t refund for quitting sooner because it takes time to break habits and create good ones. We want to encourage you to commit to the plan for at least three months so you can have a chance to get some real benefits before your membership ends, even if you decide not to continue.

Ads can be a distraction from the features of the site, so we do without ad revenue.

THE MMethod is easy to follow because it was designed by a world expert in eating behavior and food psychology to be easy to follow. That is one reason why THE MMethod works while many other plans fail - because we intentionally avoid asking anyone to do anything that would be difficult for them. We listen to you about your needs and your preferred methods for change, and we tailor your plan accordingly. We do not advise you to deprive yourself, like a diet. We don't expect that you will become "mindful" and always think about your many food decisions for years to come. Look around the site and you won't find anything that looks even remotely hard to do. And, THE MMethod isn't just easy, we're told it's fun to do, and that it's empowering to see the positive results. Try it! You have nothing to lose but bad habits. Start Living Better - now!